Illuminated Tires: Time For A Comeback…?

January 30, 2012

When Goodyear introduced these (highly experimental) illuminated tires back in 1961, the general consensus was that they were a bit silly and entertaining, yet ultimately pointless… They’re even named as one of the top-50 ‘Dumb Inventions’ according to recent ‘experts’ in the field of, er… dumb things… But if they were introduced today… ?! ?!

Hmm… I’m rather baffled that the tuner/blingy/slammy/look-at-me crowd hasn’t, at the very least, evolved this 50+ y/o idea within their heavily-influential show-car domain… Alas, the show-car realm is as far as the tech and laws would allow such a thing, given the fact that properly modern road-legal rubber simply could not be illuminated from within in such a way. Yet still, the fact that there hasn’t been any advancements or evolution in the (again, slightly silly and pointless, yet entertaining) updating of the idea, in this day and age, seems odd.

They even came in different colours - how unnecessarily cool.

Originally constructed by a single piece of synthetic rubber and lit-up by bulbs mounted on the inside of the rims, methinks an updated rendition/idea of this would fit right in with the burgeoning form-over-function fanaticism of recent times… The possibilities for bespoke ideas with illuminated choreography (set to music, etc.) alone would light up the eyes of many a keener…

C’mon, Tuners of the world, show us your flashy rubber…!

-Blake J.

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