Subaru BRZ: New Video Sheds Light(weight) Details of Development

April 25, 2012

By now, you’ll have most-certainly been exposed to the gradually building fanfare of the joint automotive venture that is the Subaru BRZ/Toyota FT86. It goes without saying that this new vehicle harkens back to a time, not too long ago, when simplicity, affordability and exploitable fun were found within the recipes of modestly-powered sportscars.

BRZ looking gruff and ready at our recent local Auto Show

I recently attended our fair City’s annual Big Motor Show at the newly re-domed mega-plex and besides the usual exotica (and lack thereof) to catch my attention, my main focus was on seeing the Subaru BRZ and Toyota FT86 (well, the Scion FRS – North America and all) in the actual metal. While it was rather annoying that both cars were on lockdown mode preventing anyone from accessing their interiors, they were openly displayed to allow up-close viewing.

Sorry dear, it's locked - slightly frustrating with an exciting new car that is focused on driver-involvement and interaction... just sayin'

Of the two cars, it was the Subaru that caught my attention with its almost demure, yet purposeful presence – a bit more aggressive yet less flashy than the Scion counterpart. It looked tough. It also looked smaller than what I was expecting as well – chalk that up to the internet making everything look larger than it really is… – I liked that.

Looks better up close in-the-metal instead of on my computer screen... Want to drive one, now.

I also liked the small wheels – cannot tell you how refreshing it is to hear a manufacturer placing emphasis on ‘fun’ vehicle dynamics (remember ‘fun’ driving…?) without resorting to the fashionable ‘maximum grip levels’ on massively cartoonish 18″ or 19″ wheels… Heck, I wish it had 15″ or 16″ deeply-dished, lightweight wheels to coax even more exhilaration from the chassis… but that’s the old-school BMW e30-applauding side of me coming to the fore… 😉

If they'll offer a 15 or 16" wheel variant with dish, I'm game...

Anyways, on to why we’re conducting this entry… To share with you the newest documentary from Subaru themselves that offers a detailed view of the development process involved with the BRZ… albeit in Japanese with easy-to-read subtitles. I think it’s safe to say that Subaru knows how to build and engineer a fun car… and knowing now how much effort and input Subaru instilled with the creation and development of this new sportscar, my intrigue continues to fall towards the BRZ over the sister Scion…

Part 1.

Part 2.

-Photos by Blake J.

-Blake J.
AutoInjected.com

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A.I. Top 12: The Strangest (best?) Vintage Japanese Car Commercials

October 3, 2011

Everyone does Top 10 lists, so we’ve decided to make this a Top 12 (mostly because we couldn’t bring ourselves to omit anymore of these gems).

In the wonderfully ambitious world of auto advertisements where promises are made, claims are staked, enthusiasm is comically forced and motoring dreams are realised, it’s a fair assumption to conclude that sometimes things get a bit confusing, over-zealous and, well… just slightly weird during those precious 30 seconds of your consumer-based time.

TV commercials generally blend themselves into your daily viewing atrocities, yet singled-out on their own the ads almost seem to take on an absurd level of ridiculousness and inspirational gusto. If there was a selling-theme to be found, the ad-men would find it and exploit it – even if it made absolutely no sense, whatsoever.

Here then, is a collection of the stranger side(s) of the Japanese 30-second automotive commercial… in no particular order.

-Blake J.
AutoInjected.com

-Datsun Samurai – 1981

Troubling day out in the fields with an arrow-wielding Samurai on horseback chasing you down…? Pffft… Outwit the fella in a Datsun, of course..! Though, the end shot is rather confusing…

-Toyota MR2 – 1985

For those pesky moments when your mustachioed self (and gal) get caught inside a Pinball machine game…

-Mitsubishi Sigma – 1983

Your floppy-disc (Australian) future is here…!

-Toyota Celica – 1977

If you could take a car into outer space I’m not so sure if this would’ve been my first choice back then… But hey, the ad worked. Toyota sold a TON of these.

-Nissan Skyline – 1983

Awkwardly placing Hollywood stars within automotive ads is a long-standing tradition, but this one with Paul Newman just reeks of “Hey buddy, can I borrow you for 5 minutes..?”. One for the Japanes market. Awesome.

-Suzuki Alto – 1982

Woman drives Suzuki to meet friend in City Square/Park to eat a crepe. Child peddles along in one of the coolest contraptions I’ve ever seen. Both women eat crepes and chat. Woman gestures a condescendingly naughty/weird tick-flick/giggle towards child on pavement playing with a toy truck (same child..?). Child indulges a hands-on-hips-of-innocence laugh/glance back to women and laughs hysterically, nearly falling over… Who’s child is this…?! w.t.f.

-Datsun 280ZX 10th Anniversary – Black Gold..!

Bit of a classic here, yet how could we not include this…?! There are so many levels of awesomeness going on within this commercial that it almost leaves you speechless… More car-adverts should be like this…!

-Mitsubishi Lancer Fiore – 1983

I’m just… I… don’t know what to say here. A bit budget-constrained to hire a moving, breathing model for the ad…? Best car for hillside late-night City-gazing..? Great music translation though.

-Nissan Stanza – 1991

FAIL. $100 says he still went and bought the Camry.

-Toyota Corona – Not sure what year, doesn’t matter.

What the… James Bond inter-spliced intro, action shots, explosions and dubbed vehicular sounds…? SOLD!

-Mitsubishi Colt – 1986

Unchain that beast, will you. Almost looks kinda cool in that glossy black… in a guitar-shredding, Neon-based world, that is.

-Honda 600 – 1972 – Dealer Advert.

Not an ‘official’ commercial from the manufacturer, but oh-so good nontheless… ‘So you need to drive and park’ …Yes, I do… Kinda cute though, isn’t she…?


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