MINI: 10-Model Lineup by 2020

Mini has announced that the brand will encompass a 10-model portfolio by the year 2020. Specific details are, as predicted, a bit sketchy at this point in time but Mini boss, Dr. Kay Segler, did shed some light on the fact that the next-gen 2014 Mini hatch will be based on/around the new front-wheel-drive BMW Group platform.

Hopefully the Mini brand will utilise this ambitious new brand-stretching outlook by offering the public something smaller, rather than something bigger… which seems to be the general direction of its products at this point – How about just a mini-er… Mini…? (ie: Mini Rocketman concept from last year)

So lets run this down now: a coupe, a convertible, a hatchback, a roadster, the Clubman, the Countryman, the Countryman coupe (Paceman, coming in 2013) and then an additional 3 new models… Hmm… Genius marketing or an overzealous stretching of brand ideals… ?

-Blake J.
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