Videos: Ferrari, AMG and Audi Self-Congratulating their Online Social Marketing Numbers

‘Social Media is king’ – Yes yes yes… In this day and age we’ve firmly grasped that unequivocal reality by now, despite how confusingly ridiculous and painfully dumbed-down the ‘clickable’ methods of self-congratulating fanfare have become in achieving these Grand Statements of Internet Glory, as so brazenly rolled out by top-brand manufacturers…

Ferrari burning (photoshopped) rubber to celebrate the obvious...

Yet somewhere along the way of this tail-spinning online world, rife with increasingly brain-numbing tactics and strategies and marketing obsessions with SCO’s and such, influencing people to simply click a ‘thumb-up’ button on their computer’s screen has actually become A Big Deal… as AMG proudly displays hereth…

Now think about that for a second – Massive companies and corporations are actually celebrating the fact that many millions of humans clicked onto their Facebook page and subsequently clicked a thumbs-up button, with their mouse… We’re supposed to go ‘wow!’ to that news and say ‘job well done chaps’… ?

Is it not a worldwide ‘given’ that companies such as Coca-Cola and Starbucks and Ferrari have quite a healthy, in the mega-millions, dedicated fanbase despite social marketing claims…? Obviously, Ferrari is the sell-out King of merchandising their brand to legions of followers/minions and, unsurprisingly, they want you to know it…

Somehow, this clicking-of-‘like’-buttons and obsessions with ‘view numbers’ on YouTube pages is seen as a marked achievement by these top brands – in this case, an achievement deemed worthy of chucking money towards silly, tire-smoking video productions to highlight their ‘accompishment’ and ‘thank’ all those that clicked the upward-pointing thumb on their FB page…

AMG c63 ‘thanking you’ for watching and clicking…

Really now…? Is that really an impressive feat…? Well yes, nowadays it is, it would seem… Companies (and people) will do just about anything, no matter how stupifyingly simple and brain-oozingly dumb, to gather your attention and persuade you to click a button, watch a video and interact with your opinions… Utterly baffling sometimes… Squeal away, Audi….

Welcome to online automotive marketing where any cause (or excuse) to illuminate the most banal of irrelevant, self-righteous claims is the way forward. Millions of people ‘like’ your global corporation…? uhm, yeah… we know…. we really, REALLY know… Sally’s self-gratifyingly emotive statement from 1980 says it all…

-Blake J.
AutoInjected.com

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2 Responses to Videos: Ferrari, AMG and Audi Self-Congratulating their Online Social Marketing Numbers

  1. Social media can be a great way for a company to launch a new car or reach a large audience. It may be more about reaching a large audience than having the page “liked”.

    • Well yes, obviously social media ‘is king’ in this day and age of marketing and/or launching a new vehicle… not debating/questioning that. My article was mostly centered around the near-unfathomable and dumbed-down levels of self-congratulating that has become the norm – the manufacturers/marketers will spend/waste millions just to create/send out a completely needless message to the many lemmings of the world in ‘thanking’ them for clicking a button with their mouse… Ridiculous, if you really think about it.

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