Audi Concept Unveiled: Chunky Q3 Receives the RS Badge *eyes roll*

Audi has released photos of its latest concept in the form of its baby Q3 SUV adorned with the firm’s ‘ultra high performance’ RS (RennSport = Racing Sport) badge from their coveted Quattro GmbH wing. The official unveiling will occur at next week’s Beijing Motor Show and well, one could see why – this sort of thing will light-up eyes and sell in droves in China.

Propelling this (undoubtedly heavy) ‘RS’ SUV will be the company’s characterful 2.5L 5-cylinder turbo-charged unit dispelling the same 360 bhp power-figure as the one fitted inside the latest TT RS ‘Plus’. 4-wheel drive is a given and shuffling that power to all 4 wheels comes courtesy of a 7-speed R-tronic twin-clutch unit. All of this wizardy manages to propel the attractive anomaly to 60 mph in 5 seconds and hit 165 mph when going for gold.

Rather confusingly, the RS Q3 concept receives a hefty 25mm drop alongside the usual ‘sporty’ RS-morphing visual cues; redesigned chunkiness here and there and astronomically huge 335/30 tires riding on 20″ wheels. I say confusingly, because I’m starting to see a blurring cross-over of product offerings here. What is the point of a lowered, high-performance, fat-tire’d Q3 SUV…? An Rs3 is too low…? So then, enter-in the jacked-up Q3 and lower it/power it to make it ‘sporty’ enough for the cogs that will purchase such SUV taft as this…?

I suppose this is just Audi following their recent mandate of filling in the gaps of every possible niche market out there… Still though, I remain baffled by their marketing department-lead decisions for their model extensions.

Also worth noting is that Audi created a hypo ‘Custom Concept’ version of their Q5 SUV about a year or so ago but noted that the company would never make an RS version of their SUVs unless it was “technically possible”… riiiight.

For those that may be unaware, the Quattro GmbH wing of Audi is a private subsidiary that (used-to) only produces top-tier, limited-edition, high performance models drawn from the Audi stable. Past memorable efforts include the very first ‘RS’-badged Audi RS2 Avant of the mid-90’s followed by two seperate generations of both the RS4 and RS6. The later ’06-’08 RS4 being held of considerable excellence across the landscape of petrolheads and the motoring press worldwide.

Yet, over the past few years we’ve seen a drastic change-of-direction for the ‘RS’ badged Audis. It seems Audi have decided “If people will buy them, we’ll build them”. Consequently, we now also have a TT RS, a TT RS ‘Plus’, an RS5 and an RS3 – all of them receiving decidedly lacklustre reviews from the motoring world… A new RS4 was also recently unveiled. Seems Audi’s RS is following BMW’s lead with the milking of their ‘high performance’ M-badge…

All in the name $ cha-ching $ cha-ching $ and the fact that people nowadays (oddly) seem to love driving cars that look like toys…

-Blake J.
AutoInjected.com

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