Illuminated Tires: Time For A Comeback…?

When Goodyear introduced these (highly experimental) illuminated tires back in 1961, the general consensus was that they were a bit silly and entertaining, yet ultimately pointless… They’re even named as one of the top-50 ‘Dumb Inventions’ according to recent ‘experts’ in the field of, er… dumb things… But if they were introduced today… ?! ?!

Hmm… I’m rather baffled that the tuner/blingy/slammy/look-at-me crowd hasn’t, at the very least, evolved this 50+ y/o idea within their heavily-influential show-car domain… Alas, the show-car realm is as far as the tech and laws would allow such a thing, given the fact that properly modern road-legal rubber simply could not be illuminated from within in such a way. Yet still, the fact that there hasn’t been any advancements or evolution in the (again, slightly silly and pointless, yet entertaining) updating of the idea, in this day and age, seems odd.

They even came in different colours - how unnecessarily cool.

Originally constructed by a single piece of synthetic rubber and lit-up by bulbs mounted on the inside of the rims, methinks an updated rendition/idea of this would fit right in with the burgeoning form-over-function fanaticism of recent times… The possibilities for bespoke ideas with illuminated choreography (set to music, etc.) alone would light up the eyes of many a keener…

C’mon, Tuners of the world, show us your flashy rubber…!

-Blake J.


3 Responses to Illuminated Tires: Time For A Comeback…?

  1. I sure hope this look is not due for a comeback; as useless and unattractive now as it was 50 years ago. I’ve never seen it on any car in person (including show ones) and hope I won’t any time soon…

    • Yes, but my point revolves around the ‘Tuner’ crowd – car-people that LOVE flashy, bouncy, slammed and look-at-me add-ons… Showcars..! I just find it rather odd that this tech hasn’t been updated and remastered for the new-age blingy car-crowd to light-up their tires when their cars are parked-up or on static display.

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