This oddly-titled video came splashing through on the Ferrari YouTube channel this morning and it’s left me with that undeniably questionable, scrunchy-faced/raised eyebrow look embedded onto my face… No, it’s not the spine-tingling sounds nor the flashy camera-work – that all appears to be top-notch. It’s the way the video ends… with a conveniently-placed chequered-flag (the desert is rife with those buggers – sheesh) signalling the ‘clear victor’ in this, uhm… race.
Yet, is it really…? Personally, I think the Ferrari F40 deserves a bit more (heaps more, actually) respect than is shown… but alas, this is Marketing 101 for ya in this modern age. After all, these are two rather different breeds of Ferrari – One’s a mid-engined, twin-turbo’d V8, lightweight supercar from the 80’s and the other’s a brand new V12’d GT car… There’s a rivalry/need to impart dominance between the two…? Hmmm….
Great video though. Methinks its market-aim is also quite obvious as well, if I may say so. Though if I was the (lucky) prospective buyer in the market for a Prancing Horse to enter my garage..? I’d easily choose the car that involves all of my limbs (and a bit more raw skill/talent) and takes more effort than a flicky, gold-ringed fingertip to change gears.